Planning for my Mr. Split Banana's Commercial

 

I plan to use multiple conventions in my commercial, but I will mainly focus on the common conventions of the action genre. I decided to do my genre project and interview on action, so I feel I am most familiar with action and can utilize it the best. I will use multiple conventions of action from lighting to even common sounds. In my project I plan to advertise a brand of bananas called Mr. Split. The brand will turn the common fruit into an admired superhero known as Mr. Split. Mr. Split banana stealers that take the enjoyment and deliciousness of bananas away from innocents. Slogan: “Mr. Split bananas! Full of energy to rid the world of all evil doers inside and out.”

 

Location

There will be two locations: my house and the park down the street. Due to the pandemic there aren’t a lot of places I can travel to do this commercial, so I’ll just have to use the resources closest to me. The park is being used because of the large amount of space and the house is used to represent the normalcy of eating a banana before everything goes wrong.

 

Set

There will be 3 to 4 sets, some showing a running sequence and fighting sequence. A big grass field is where the fighting sequence will be held, and the running sequence will take place on the road and track of the park. The living room of my house is where the first scene will commence, and the banana is stolen.

Costumes

I plan to use plain folk propaganda in the beginning of the commercial so the person attempting to eat the banana should be wearing normal everyday clothes. The banana stealers will be wearing all black including black shades to represent a threatening and suspicious nature. Mr. Split will be wearing a banana costume with all black under it and a cape.

Schedule

Storyboard- October 27, 2020

Filming of Scene 1 (Plain folk attempting to eat a banana)-October 28, 2020

Filming of Scene 2-(Banana getting stolen by banana stealers)-October 28,2020

Editing of Scene 1 and 2- October 29, 2020

Filming Blog-October 29, 2020

Editing Blog- October 30, 2020

Filming the rest of commercial scenes- October 30, 2020- November 2, 2020

Editing- November 2, 2020-November 3, 2020

Reflection Questions- November 6, 2020

 

 

Backup Plan

If this method of commercial filming does not succeed, I will take a simpler route and film the bananas in a more serene way. I will stray away from the typical goofy conventions found in a banana commercial and film a generic banana commercial that targets adult parent audiences. I will use kids happily eating bananas, laughing tracks, and a parent advocating for Mr. Split Banana saying something like “My kids are protected with Mr. Split energy packed bananas”. Unlike my other commercial, parents would be more drawn to the product rather than children.

Props

Banana: which will be the product and can be used as phone, weapon, etc.

A black sack labeled” bananas” will be used by the banana stealers to hold the stolen bananas.



Banana (Mr. Split) Costume





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