Research Blog: Music Video Conventions

                                             

    In general, music videos contain multiple components that deliver the lyrics of the song through a visual outlook. Common conventions in a music video are long shots, close ups, and mid shots. Close ups are most common out of the three, as it is the clearest way to deliver the emotions of a character in a music video as well as to help the audience understand the plot of the video better. Since this is a music video there will be a lack of dialogue and therefore a lack of context, which will have to be made up for through the facial expressions and actions of those in the video which can be best captured through close ups. Not all music videos tell a story but regardless, close up shots remain very common. Tilts, tracking, and pans are among the many camera movements that can be found in a music video.  Mise en scene vary for music videos as they are dependent on the story being told in the music video as well as the song itself. For example, the music video for the song Old Town Road included horses, cowboy hats and boots as the song was country themed. Lighting, like Mise en scene, is dependent on the music video itself. For example, for happier themed videos there will be a frequent amount of high key lighting while darker themed videos most likely contain low key lighting. Each method of lighting represents different moods. Costumes depend on the story plot of the music video as it determines, setting, location, and time (era) of the video. Costumes in a more casual video will feature everyday people with everyday clothes while the song Old Town Road featured western clothing. Music videos are typically based on the songs featuring in the videos and songs can fall into multiple genres ranging from hip hop to indie music. The song I selected happens to fall in the genre of romance, while the song discusses the darker side of love it remains romance, nonetheless. Not all, but most romance themed music videos include a love story between two individuals. For example, Taylor Swift is known for her profound amount of love songs and in her music videos you can typically see her starring in it along with a male character. Romance music videos Mise en Scene is on a wide range, depending on the song. Music videos can be limited if the song has limits like mentioning a specific place; New York Times Square was only made in 1904 and therefore a song mentioning this place will most likely not have a music video set in an era of Ancient Greece 200 BC. Romance videos can feature crumbling loves, developing loves, young love, old love, and even multiple loves; it is not restricted to one specific societal set idea of love. In the music video for the song Same Love by Macklemore and Ryan Lewis there is a gay couple featured. In my music video I plan to create a love between animals of two different species: hamster and dog, an uncommon love. Since my actors are animals and have not mastered the concept of displaying emotions on cue, I will use a lot of symbolization and context clues to develop the plot of the story.  

 

 


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