Title Research: My Best Friend's Wedding

                                       

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What titles are displayed during the opening sequences?

The names of the Institutions, actors, editor, music supervisor, costume designer, production designer, director of photography, and the executive producers are displayed. The names of those who produced, wrote, directed, casted, and made the music also appeared in the opening scene. The title of the movie appeared in big font after the names of the institutions and main actors.

What images are prioritized in the opening sequence?

Images prioritized in the opening sequence was a bride and bridesmaids. A woman with a white wedding dress and other bridal accessories was shown. Bridesmaids were also shown in matching dresses.

 What connotations do these images carry?

The images connotate a wedding. A bride is associated with weddings and the movie most likely surrounds the bride due to the focus on the bride in the opening sequence.

How does the film establish a feeling of the genre from the outset?

Like most romantic comedies the film introduces the titles in a happy upbeat way. While the music is calm it is also very gleeful. There were also some comedic aspects shown; four women are shown singing and dancing happily to the music in the sequence. When the bride threw her bouquet and caught it herself, this aided towards comedy. The opening sequence also represented an unrelated scene, one of the common ways to introduce titles in a romantic comedy. The scene was not exactly related to the movie and seemed to occur outside of the plot.

 What strategies are used to ensure the film appeals to its target audience?

There was no specific strategy used in the opening sequence other than the introduction of a bride and a mature writing of the titles. In movies targeted towards younger people the font of the titles would be done in a more juvenile bright way, but the font of the title in My Best Friend’s Wedding was sophisticated. Women, typically older, are the targets for romantic comedies and the use of wedding connotations is something more familiar with older women.

 How has technology been used effectively? You want to consider camera angles, transitions and editing techniques.

The opening sequence utilized many technologies to effectively portray the main focus and comedic aspect of the movie. There were close ups that showed the facial expressions of the bride and bridesmaids at certain times. Zoom outs also effectively portrayed this. The women dancing had comedic facial expressions that would often switch back and forth. A wide shot was brought about to show all the women from head to toe, mainly when they danced. The technologies aided towards emphasizing the comedic elements of the opening scene.

Website- Art of the Title Website

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